As the Project Manager for the Agua Sta.María® equity campaign, I led an initiative aimed at highlighting the brand’s natural origin and its commitment to sustainability. My primary responsibility was to ensure that each phase of the project—from conceptualization to final delivery—was executed efficiently and aligned with the brand’s strategic objectives.

Strategic Planning and Objective Setting
I collaborated closely with the client to define clear campaign goals, ensuring that our creative direction resonated with the brand’s identity and values. This involved developing a detailed project roadmap with key milestones and deliverables.

Coordination of Multidisciplinary Teams
I facilitated seamless collaboration among diverse teams, including creative, production, design, copywriting, and post-production units. By fostering open communication and integrating various disciplines, we ensured a cohesive and effective campaign message across all formats.

Budget and Resource Management
I oversaw the allocation and efficient use of the project budget, ensuring that each stage remained within financial parameters. This included negotiating and managing contracts with external vendors, such as production houses and sound studios, to optimize resources without compromising quality.

Production and Quality Oversight
I was actively involved during recording and production sessions, ensuring that all visual and auditory elements met the brand’s quality standards and guidelines. I reviewed and approved deliverables at each phase, from initial drafts to final versions, maintaining consistency and effectiveness in the campaign’s message.

Stakeholder Communication
Serving as the primary liaison between the client and internal teams, I facilitated decision-making processes and ensured that client expectations were met throughout the project. I organized and led progress meetings, presented updates, and conducted feedback sessions to keep all parties informed and aligned.