As the Project Manager Lead for the digital communication of the idea, my role was to coordinate relationships between allied brands and our digital partners YouTube, Meta, and X. This collaboration involved some of the most prominent soccer influencers to achieve the following goals:

• Be the number 1 trending topic
• Exceed the number of mentions by 79% compared to any other sporting event
• Achieve a 95% positive sentiment rate

We achieved a historic milestone by making Corona the first Mexican brand to win a Titanium at Cannes Lions. Additionally, the initiative received a silver award at Film Lions and two bronzes at Entertainment Lions for Sport and Entertainment Lions. Furthermore, we were honored with a Gold Pencil in the Innovation & Transformation category at The One Show. This helped to AB InBev be honored as Creative Marketer of the Year in 2022.